Ukrainian Heart. Global Game.
We are Passion UA — building a new culture of esports in Ukraine. Together with the world
WHO WE ARE
Passion UA
Passion UA is one of the fastest-growing esports organizations in Europe.
We combine top-tier CS2 talent, global fandom, and a strong multi-platform media presence.
Peak HLTV ranking
26
topFans worldwide
100000
+Annual social impressions
1.6M.
+Our history
From humble beginnings to global arenas — Passion UA has made its mark in the esports world.
In just two years, we've claimed victories, battled among the best, and proudly represented Ukraine on the international stage. From winning tournaments to stepping into the Major in Shanghai — this is only the beginning.
2023
Passion UA officially launched.
A brand-new Ukrainian esports organization founded by Oleksandr Zinchenko and Artemii Riabovs — united by a shared passion for the game and a bold mission to elevate the Ukrainian scene.
2024
We’re turning the page and starting a new chapter — meet our first-ever roster in the legendary discipline of Dota 2.
Oleksandr Zinchenko and Gabriel Jesus, alongside the Aidar Battalion, hosted a CS2 charity showmatch — raising ₴7,646,286.69 in support of our brave soldiers.
Passion UA wins the European Pro League Season 16 and takes home $11,000 in prize money.
Passion UA’s CS2 roster qualifies for the Perfect World Shanghai Major 2024 — the first full Ukrainian lineup to reach a CS Major!
For the first time, Passion UA has topped the HLTV rankings among Ukrainian teams — a historic milestone for our organization.
2025
Our roster wins the UPEA National League 2025 and takes home 300,000 UAH in prize money!
Oleksandr Zinchenko brought together footballers, bloggers, streamers, esports players, and true heroes — Ukrainian soldiers in a charity CS2 show. 1,679,848 UAH was raised to support the 225th Separate Assault Regiment and the 24th Separate Assault Battalion — our united contribution to victory!
Passion UA shines bright in Sweden, claiming 1st place at Glitched Masters 2025 and taking home $7,373 — our first major LAN victory!